Alibaba's international digital marketing practices and strategies

Alibaba's international digital marketing practices and strategies

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Advanced digital marketing strategies in a data-driven era
1. Verfasser: Berning, Sue Claire (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2021
Schlagworte:
Alibaba.com > Online-Handel > Internationales Marketing > Online-Marketing > Aufsatz im Buch
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
A better understanding of big data and marketing analytics : a review 2021 Lacárcel, Francisco J. S.
Big data optimization in Zara : how Zara will optimize its process with big data due to the COVID-19 situation 2021 González-Padilla, Paula
Confirming digital marketing model innovation design : SEM in post-COVID social impact startups, Mexico 2021 Mejía-Trejo, Juan
Do Spanish family SMEs make appropriate use of their organizational websites? : an analysis of family firms' brand promotion and website quality level 2021 Martínez-Alonso, Rubén
How digitalisation is influencing traditional food restaurants in the management of their marketing strategies 2021 Martínez-Navalón, Juan-Gabriel
Personal brand benefits of social media use for researchers : a case study 2021 Prado Román, Alberto
Alibaba's international digital marketing practices and strategies 2021 Berning, Sue Claire
Activism in the digital age : social movements analysis using user-generated content in social media 2021 Holgado-Ruiz, Laura
Understanding Google Ads metrics for SME 2021 Barbosa, Belem
Adapting digital strategies to a new era : a Delphi-based analysis in the fashion industry 2021 López Muniesa, Rocío
Approach to social media marketing strategies in different world regions : a descriptive study 2021 Matosas-López, Luis
The role of big data in digital marketing 2021 Cavlak, Neslihan
Digital marketing vs. traditional marketing : literature review and practical lessons 2021 Gelashvili, Vera
Digital loyalty programmes : pull strategies in B2B channel marketing 2021 Marjan, Ammarah
Digital customer journey in the luxury hotel experience : a case study approach 2021 Gomez Punzon, Jonathan
Alle Artikel auflisten