Recommendation or Advertisement? The Influence of Advertising- Disclosure Language with Pictorial Types on Influencer Credibility and Consumers’ Brand Attitudes

Recommendation or Advertisement? The Influence of Advertising- Disclosure Language with Pictorial Types on Influencer Credibility and Consumers’ Brand Attitudes

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Veröffentlicht in:HCI International (22. : 2020 : Online) HCI international 2020 - late breaking papers
1. Verfasser: Deng, Xinyi (VerfasserIn)
Weitere Verfasser: Li, Mengjun (VerfasserIn), Suh, Ayoung (VerfasserIn)
Pages:2020 -
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2020
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