| Aesthetic heritage and corporate branding : luxury heritage brands between tradition and modernity
|
2022 |
Bargenda, Angela |
| Take a new turn : relationships between corporate identity management and corporate reputation in a hospitality context
|
2022 |
Foroudi, Pantea |
| Celebrity endorsement, theories, models, existing literature and corporate identity, image and reputation
|
2022 |
Hussain, Shahzeb |
| Managing marketing competencies : a framework for understanding antecedents of marketing capability and its relation to company's core competencies
|
2022 |
Foroudi, Pantea |
| Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
|
2022 |
Zha, Dongmei |
| Corporate brand identity : virtual space
|
2022 |
Cuomo, Maria Teresa |
| Corporate multi-channel branding : platforms for #CorporateBranding
|
2022 |
Achi, Awele |
| Value co-creation behaviour : antecedents and consequences
|
2022 |
Alqayed, Yousef |
| Behavioural intentions in the UK fashion industry : the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark
|
2022 |
Lari, Helnaz Ahmadi |
| Corporate identity : definition and component
|
2022 |
Foroudi, Mohammad Mahdi |
| An assessment of customer experience concept : looking back to move forward
|
2022 |
Zha, Dongmei |
| Islamic brand love
|
2022 |
Yousef, Waleed |
| Brand knowledge, brand community and brand engagement
|
2022 |
Gupta, Suraksha |
| How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value
|
2022 |
Richards-Carpenter, Nastaran Norouzi |
| Introduction: Building corporate identity, image and reputation in the digital era
|
2022 |
Melewar, T. C. |
| Reputation : configuring the symmetrical and asymmetrical paths to architecture in a retail setting
|
2022 |
Foroudi, Mohammad Mahdi |
| Employee occupational identity
|
2022 |
Jerez-Jerez, Maria J. |
| Corporate brand image : technology and innovation in e-tailing
|
2022 |
Vannucci, Virginia |
| Societal corporate branding and political discourse : where brand ethics meets with consumers' clicktivism
|
2022 |
Gambetti, Rossella |
| Building and sustaining personal brand : examining the effectiveness of personal branding in the context of education
|
2022 |
Tourky, Marwa |
Tag hinzufügen