Becoming digital : the need to redesign competences and skills in the fashion industry

Becoming digital the need to redesign competences and skills in the fashion industry

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Veröffentlicht in:The art of digital marketing for fashion and luxury brands
1. Verfasser: Varra, Lucia (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2021
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Building a sustainable brand image in luxury fashion companies 2021 Faraoni, Monica
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Managing online touchpoints for a consistent customer experience : cases from fashion retailing 2021 Salvietti, Giada
Leveraging EWOM on service failure recovery strategy : an insight into the brand perspective 2021 Ranfagni, Silvia
The effect of social EWOM on consumers' behaviour patterns in the fashion sector 2021 Vergura, Donata Tania
Becoming digital : the need to redesign competences and skills in the fashion industry 2021 Varra, Lucia
Luxury fashion in the Chinese marketplace and the new online channels : an emerging perspective 2021 Rovai, Serena
Opera as luxury in culture : the marketing impact of digitalization 2021 Bellini, Nicola
Fashion bloggers : temperament and characteristics 2021 Bowen, Gordon
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