Why consumers' "new power" will change marketing

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Bibliographische Detailangaben
Veröffentlicht in:Australasian marketing journal
1. Verfasser: Reynolds-Pearson, Alyssa J. (VerfasserIn)
Weitere Verfasser: Hyman, Michael R. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2020
Schlagworte:
Sharing economy > Pareto efficiency > New power > Exponential organisation > Multi-stakeholder market orientation > Stakeholder value > Aufsatz in Zeitschrift
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