From netnography to segmentation for the description of the rural tourism market based on tourist experiences in Spain

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Bibliographische Detailangaben
Veröffentlicht in:Journal of destination marketing & management
1. Verfasser: An, Wookhyun (VerfasserIn)
Weitere Verfasser: Alarcón, Silverio (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2021
Schlagworte:
Cluster analysis > Multiple correspondence analysis (MCA) > Netnography > Segmentation > Tourist experiences > Aufsatz in Zeitschrift
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