A nudge psychology perspective on digital marketing and communication : learning from the Nigerian scam

A nudge psychology perspective on digital marketing and communication learning from the Nigerian scam

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Veröffentlicht in:Innovative perspectives on corporate communication in the global world
1. Verfasser: Neuhaus, Till (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2021
Schlagworte:
Marketingmanagement > Digitale Medien > Verhaltensökonomik > Nudge > Aufsatz im Buch
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