Updating the Foote, Cone & Belding Grid Revisiting the product classifications of the FCB grid for online shopping and contemporary consumers' decision making

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Bibliographische Detailangaben
Veröffentlicht in:Journal of advertising research
1. Verfasser: Cheong, Hyuk Jun (VerfasserIn)
Weitere Verfasser: Cheong, Yunjae (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2021
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Werbung > Online-Handel > Produktklassifikation > Kaufentscheidung > Aufsatz in Zeitschrift
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