An audience of one : drive superior results by making the radical shift from mass marketing to one-to-one marketing

An audience of one drive superior results by making the radical shift from mass marketing to one-to-one marketing

Part one. The one-to-one marketing overview -- What is one-to-one marketing? -- Your consumer is changing. Are you keeping up with them? -- Part two. Digging deeper -- Dissecting 1:1 campaigns versus mass marketing campaigns (the who and the what) -- Dissecting 1:1 campaigns versus mass marketing ca...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Turner, Jamie (VerfasserIn)
Weitere Verfasser: Moxley, Chuck (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: New York McGraw Hill 2022
Schlagworte:
Marketingmanagement > Beziehungsmarketing > Market segmentation > Customer relations
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