Multimarket pioneers does multimarket contact improve their performance?

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Bibliographische Detailangaben
Veröffentlicht in:Long range planning
1. Verfasser: Domínguez, Beatriz (VerfasserIn)
Weitere Verfasser: Gómez, Jaime (VerfasserIn), Maicas, Juan Pablo (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2021
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