The role of self-congruence, marketing models, and product conspicuousness in college students' online cosmetics shopping

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Bibliographische Detailangaben
Veröffentlicht in:Journal of electronic commerce research
1. Verfasser: Lo, Chia-Lun (VerfasserIn)
Weitere Verfasser: Tseng, Hsiao-Ting (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2021
Schlagworte:
Self-Congruence > Brand identification > Marketing models > Product conspicuousness > Purchase intention > Aufsatz in Zeitschrift
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