Enhancing consumer-brand relationships through luxury brand experiences

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Building consumer-brand relationship in luxury brand management
1. Verfasser:	Arıkan, Esra (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2021
Schlagworte:	Luxusgüter > Markenartikel > Markenführung > Konsumentenverhalten > Aufsatz im Buch
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Verfasser
Understanding the luxury brand consumer : proposed conceptual framework	2021	Mitchell, Natalie A.
New luxury vs. old luxury : what is the definition of luxury brand?	2021	Rodrigues, Paula Cristina Lopes
Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry	2021	Lourenço, Vera Lúcia
The usage of social networks and websites in international luxury brand communication : an example of the automotive sector	2021	Arslandere, Murat
Inconspicuous luxury consumption : another form of new luxury?	2021	Tolunay Kuşçu, Aslı
Enhancing consumer-brand relationships through luxury brand experiences	2021	Arıkan, Esra
The rise of islamic luxury : current trends	2021	Aytaç, Muhammed Bilgehan
The role of relational marketing in specific contexts of tourism : a luxury hotel management perspective	2021	Sousa, Bruno
Luxury counterfeiting : understanding supply, demand, and anti-counterfeiting strategies	2021	Amaral, Nelson Borges
Consumer behaviors and perceptions towards luxury brands	2021	Yürük-Kayapınar, Pınar
Excellent cuisine worth a detour: dimensions of luxury dining experiences	2021	Oliveira-Brochado, Fernando
Negative customer experience in lifestyle hotels : a netnography perspective	2021	Santos, Manoel Vitor