Advanced digital marketing strategies in a data-driven era

"This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge disco...

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Bibliographische Detailangaben
Weitere Verfasser:	Saura, José Ramón (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey, PA, USA Business Science Reference 2021
Schriftenreihe:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Schlagworte:	Online-Marketing > Big Data > Digitalisierung > Internet marketing > Statistical methods > Aufsatzsammlung
Online Zugang:	Inhaltsverzeichnis
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

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A better understanding of big data and marketing analytics : a review	2021	Lacárcel, Francisco J. S.
Big data optimization in Zara : how Zara will optimize its process with big data due to the COVID-19 situation	2021	González-Padilla, Paula
Alibaba's international digital marketing practices and strategies	2021	Berning, Sue Claire
Activism in the digital age : social movements analysis using user-generated content in social media	2021	Holgado-Ruiz, Laura
Understanding Google Ads metrics for SME	2021	Barbosa, Belem
Adapting digital strategies to a new era : a Delphi-based analysis in the fashion industry	2021	López Muniesa, Rocío
Approach to social media marketing strategies in different world regions : a descriptive study	2021	Matosas-López, Luis
Confirming digital marketing model innovation design : SEM in post-COVID social impact startups, Mexico	2021	Mejía-Trejo, Juan
Do Spanish family SMEs make appropriate use of their organizational websites? : an analysis of family firms' brand promotion and website quality level	2021	Martínez-Alonso, Rubén
How digitalisation is influencing traditional food restaurants in the management of their marketing strategies	2021	Martínez-Navalón, Juan-Gabriel
Personal brand benefits of social media use for researchers : a case study	2021	Prado Román, Alberto
The role of big data in digital marketing	2021	Cavlak, Neslihan
Digital marketing vs. traditional marketing : literature review and practical lessons	2021	Gelashvili, Vera
Digital loyalty programmes : pull strategies in B2B channel marketing	2021	Marjan, Ammarah
Digital customer journey in the luxury hotel experience : a case study approach	2021	Gomez Punzon, Jonathan

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