The role of social media content format and platform in users' engagement behavior

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Bibliographische Detailangaben
Veröffentlicht in:Journal of interactive marketing
1. Verfasser: Shahbaznezhad, Hamidreza (VerfasserIn)
Weitere Verfasser: Dolan, Rebecca (VerfasserIn), Rashidirad, Mona (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2021
Schlagworte:
Content context > Content type > Engagement behavior > Facebook > Instagram > Media richness theory > Aufsatz in Zeitschrift
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