Brand metrics : measuring brand efficacy along the customer journey

Brand metrics measuring brand efficacy along the customer journey

"This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand, Brand Metrics shows students the methods by which they can assess the current market position of the b...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Kall, Jacek (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: London, New York, NY Routledge 2022
Schlagworte:
Brand name products > Management > Consumers' preferences > Branding (Marketing)
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