Management and marketing for improved competitiveness and performance in the healthcare sector

"This book provides knowledge and skills to allow readers with the ability to apply management and marketing techniques on strategic, tactical and operational aspects of organizations with emphasis on the healthcare industry presenting strategies on topics such as operations management, quality...

Ausführliche Beschreibung

Bibliographische Detailangaben

Weitere Verfasser:	Duarte Santos, José (HerausgeberIn), Pereira, Inês Veiga (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey, PA, USA IGI Global, Business Science Reference 2021
Schriftenreihe:	Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series Premier Reference Source
Schlagworte:	Gesundheitswesen > Gesundheitsmarketing > Krankenhausmanagement > Health services administration > Medical care > Marketing > Quality control > Aufsatzsammlung
Online Zugang:	Inhaltsverzeichnis
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