Management and marketing for improved competitiveness and performance in the healthcare sector

Management and marketing for improved competitiveness and performance in the healthcare sector

"This book provides knowledge and skills to allow readers with the ability to apply management and marketing techniques on strategic, tactical and operational aspects of organizations with emphasis on the healthcare industry presenting strategies on topics such as operations management, quality...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Duarte Santos, José (HerausgeberIn), Pereira, Inês Veiga (HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Hershey, PA, USA IGI Global, Business Science Reference 2021
Schriftenreihe:Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
Premier Reference Source
Schlagworte:
Gesundheitswesen > Gesundheitsmarketing > Krankenhausmanagement > Health services administration > Medical care > Marketing > Quality control > Aufsatzsammlung
Online Zugang:Inhaltsverzeichnis
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Economic profit vs. social benefit : an approach to the pharmaceutical industry 2021 Galan-Ladero, M. Mercedes
Use of emotional intelligence in human resource management in healthcare organizations for competitive advantage : a systematic literature review 2021 Hasan, Deeba
The good, the bad, and the ugly : don't blame COVID-19 for health system inefficiencies 2021 Bernardes, Oscar
How social media contribute to autists' wellbeing : a netnographic analysis of virtual communities content 2021 Feitosa, Wilian Ramalho
Health communication during the COVID-19 pandemic in Hungary 2021 Juhász, Zoltán
KPIs for mobile apps and digital data management in healthcare 2021 Antolín-Prieto, Rebeca
The buying decision-making process in the selection of device suppliers in reproductive medicine : a preliminary model 2021 Pires, Paulo Botelho
Conflicts of network embeddedness in healthcare organizations 2021 Vilmányi, Márton
The role of technologies in relationship management and internal marketing : an approach in the health sector 2021 Mendes, Eduarda
The implementation of lean in emergency hospital screening during the COVID-19 pandemic 2021 Pereira, Inês Veiga
Colour theory in healthcare corporate identity 2021 Pereira, Inês Veiga
Positive technology : a growing market with a potential to rebuild a resilient society during and after the COVID-19 crisis 2021 Shirish, Anuragini
Alle Artikel auflisten