Insight versus effort communicating the creative process leading to new products

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Bibliographische Detailangaben
Veröffentlicht in:International journal of research in marketing
1. Verfasser: Miceli, Gaetano (VerfasserIn)
Weitere Verfasser: Scopelliti, Irene (VerfasserIn), Raimondo, Maria Antonietta (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2020
Schlagworte:
Communication > Creativity > Effort > Insight > Narratives > New products > Aufsatz in Zeitschrift
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