Frontiers moment marketing : measuring dynamics in cross-Channel ad effectiveness

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Veröffentlicht in:Marketing science
1. Verfasser: Liu, Jia (VerfasserIn)
Weitere Verfasser: Hill, Shawndra (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2021
Schlagworte:
search advertising > TV advertising > cross-channel advertising > experiment > brand competition > poaching > Aufsatz in Zeitschrift
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