Customer engagement and new product adoption in the music industry the importance of fit between brand and new product innovativeness

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Bibliographische Detailangaben
Veröffentlicht in:	International journal of arts management
1. Verfasser:	Perron-Brault, Alexis (VerfasserIn)
Weitere Verfasser:	Dantas, Danilo C. (VerfasserIn), Legoux, Renaud (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2020
Schlagworte:	Customer engagement > new product adoption > new product innovativeness > fit > music consumption > Aufsatz in Zeitschrift
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