The role of customer entertainment in B2B sales strategy comparative insights from professional buyers and salespeople

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Bibliographische Detailangaben
Veröffentlicht in:Industrial marketing management
1. Verfasser: Oakley, Jared (VerfasserIn)
Weitere Verfasser: Bush, Alan J. (VerfasserIn), Moncrief, William C. (VerfasserIn), Sherrell, Daniel (VerfasserIn), Babakus, Emin (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2021
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