Value co-creation through value-in-use experience a netnographic approach

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Bibliographische Detailangaben
Veröffentlicht in:	South Asian journal of management
1. Verfasser:	Verma, Sanjeev (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2020
Schlagworte:	Co-cretion > Customer Satisfaction > Netnography > Value-in-use > Value-in-Experience > Aufsatz in Zeitschrift
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SAJM Special Issue on refocusing on customers in an evolved digital context : 12th SIMSR Global Marketing Conference, Mumbai, 9-10 February 2017	2017	vol. 24, issue no. 4 (October-December 2017)
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