Seize the day how online retailers should respond to positive reviews

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of interactive marketing
1. Verfasser: Wu, Jintao (VerfasserIn)
Weitere Verfasser: Wu, Tong (VerfasserIn), Schlegelmilch, Bodo B. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2020
Schlagworte:
Online reviews > Retailer response > Positive affect > Repurchase intention > Aufsatz in Zeitschrift
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