Augmented reality marketing a technology-enabled approach to situated customer experience

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Bibliographische Detailangaben
Veröffentlicht in:	Australasian marketing journal
1. Verfasser:	Chylinski, Mathew (VerfasserIn)
Weitere Verfasser:	Heller, Jonas (VerfasserIn), Hilken, Tim (VerfasserIn), Keeling, Debbie Isobel (VerfasserIn), Mahr, Dominik (VerfasserIn), Ruyter, Kode (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2020
Schlagworte:	Augmented reality > Marketing theory > Situated cognition > Marketing management > Aufsatz in Zeitschrift
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