Amazon understanding a global communication giant
"Taking a political economy of media approach, this book examines Amazon as a significant actor in the global media landscape. Amazon is mainly conceived in the popular consciousness and media commentary as a corporate body, selling products and services to individual consumers and organisation...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York, London
Routledge, Taylor & Francis Group
2021
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| Schriftenreihe: | Global media giants
Routledge focus |
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Tag hinzufügen | Zusammenfassung: | "Taking a political economy of media approach, this book examines Amazon as a significant actor in the global media landscape. Amazon is mainly conceived in the popular consciousness and media commentary as a corporate body, selling products and services to individual consumers and organisations, but Brevini and Swiatek show that Amazon has become a communication giant that trades in diversified media (its own and others), and exerts a significant influence on global communication, especially through its online services. Further, the authors provide evidence of Amazon's multiple influences on politics, economics and culture. With its comprehensive and critical overview, this book is ideal for students, scholars and researchers of media and communication studies and political economy"-- |
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| Beschreibung: | Enthält Literaturangaben und Index |
| Beschreibung: | ix, 73 Seiten |
| ISBN: | 9780367364335 978-0-367-36433-5 9780367559090 978-0-367-55909-0 |