SPONSORSHIP CONGRUITY AND ATTITUDE TOWARDS ADVERTISING IN MUSIC FESTIVALS: THE ROLE OF TRUST AND SOCIAL MEDIA ENGAGEMENT

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Veröffentlicht in:International Conference on ICT, Society and Human Beings (12. : 2019 : Porto, Portugal) International Conference on ICT, Society, and Human Beings 2019, International Conference on Connected Smart Cities 2019 and International Conference on Web Based Communities and Social Media 2019
1. Verfasser: Santo, Pedro Manuel do Espirito (VerfasserIn)
Weitere Verfasser: Santos, Sara (VerfasserIn)
Pages:2019
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2019
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