Toward a theory of spirals the dynamic relationship between organizational pride and customer-oriented behavior

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Bibliographische Detailangaben
Veröffentlicht in:Academy of Marketing Science Journal of the Academy of Marketing Science
1. Verfasser: Krämer, Tobias (VerfasserIn)
Weitere Verfasser: Weiger, Welf (VerfasserIn), Gouthier, Matthias H. J. (VerfasserIn), Hammerschmidt, Maik (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2020
Schlagworte:
Organizational pride > Customer-oriented behavior > Theory of spirals > Frontline employees > Change effects > Service marketing > Aufsatz in Zeitschrift
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