Independent financial adviser (IFA)-based brand equity pyramid

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Bibliographische Detailangaben
Veröffentlicht in:	Journal of financial services marketing
1. Verfasser:	Tjandra, Nathalia C. (VerfasserIn)
Weitere Verfasser:	Ensor, John (VerfasserIn), Omar, Maktoba (VerfasserIn), Thomson, John R. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2020
Schlagworte:	Brand equity > Brand equity pyramid > Brand resonance > Intermediaries > Independent financial advisers > Aufsatz in Zeitschrift
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Titel	Jahr	Band
Special issue: Academy of Marketing Conference 2016 : radical financial services marketing	2017	volume 22, number 2 (June 2017)
Special issue: Academy of Marketing Conference 2015	2016	volume 21, number 2 (June 2016)
Special issue: Academy of Marketing conference 2014, early career special issue	2015	volume 20, number 2, June 2015
Special issue: Financial services marketing research : retrospect and prospect	2015	volume 20, number 4, December 2015
Special issue: Personal selling and sales management in the marketing of financial services	2014	19.2014,2
Special issue: Financial product complexity and the limits of financial literacy	2013	18.2013,3
Special issue: Islamic finance : challenges and opportunities	2011	15.2010/11,3
Special issue: Financial services for the poor	2011	15.2010/11,4
Special issue: In the grip of the credit crunch : challenges of confronting a changing environment	2010	14.2009/10,4
Special issue: Strategic developments in financial services marketing	2008	13.2008/09,1
Special issue on customer relationship management in banking : reassessing theory and practice	2007	12.2007/08,2