| The lies consumers tell : the opportunities and challenges of studying consumer deception
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2020 |
Anthony, Christina I. |
| The interplay of the desired and undesired selves in everyday consumption
|
2020 |
Liu, Chihling |
| The dynamics of multiple goal pursuit : situation and personality as determinants of goal stickiness and switching
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2020 |
Ramanathan, Suresh |
| Pricing in the digital age : implications for consumer behavior
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2020 |
Winer, Russell S. |
| The quantified self : self-regulation in cyborg consumers
|
2020 |
Ashman, Rachel |
| How consumers' attitudes toward brands are shaped
|
2020 |
Brick, Danielle J. |
| The influence of marketing language on brand attitudes and choice
|
2020 |
Pogacar, Ruth |
| Power and gender dynamics in contemporary families
|
2020 |
Coskuner-Balli, Gokcen |
| Community lost : the unrealized collaborative market potential of credit unions
|
2020 |
Schau, Hope Jensen |
| The hidden hand of social class
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2020 |
Henry, Paul |
| Multiple shades of culture : insights from experimental consumer research
|
2020 |
Gürhan-Canli, Zeynep |
| Co-constructing institutions one brick at a time : appropriation and deliberation on LEGO ideas
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2020 |
Muñiz, Albert M. |
| Drivers, consequences, and remedies of biased size perceptions in marketing
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2020 |
Ordabayeva, Nailya |
| The recall and use of narratives as declarative and procedural consumer knowledge
|
2020 |
Wyer, Robert S. |
| Social values in consumer psychology : key determinants of human behavior
|
2020 |
Suh, Wang Suk |
| Brand attitude structure
|
2020 |
Kardes, Frank R. |
| On the search for the perfect brand name
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2020 |
Topolinski, Sascha |
| Climate, culture, and consumption : connecting the dots
|
2020 |
Sheth, Jagdish N. |
| Materialism : conceptualizations, antecedents, and consequences
|
2020 |
Rustagi, Nimish |
| Gender and the self : traversing feminisms, masculinities, and intersectionality toward transformative perspectives
|
2020 |
Zayer, Linda Tuncay |
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