The lies consumers tell : the opportunities and challenges of studying consumer deception
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2020 |
Anthony, Christina I. |
The interplay of the desired and undesired selves in everyday consumption
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2020 |
Liu, Chihling |
The dynamics of multiple goal pursuit : situation and personality as determinants of goal stickiness and switching
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2020 |
Ramanathan, Suresh |
Pricing in the digital age : implications for consumer behavior
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2020 |
Winer, Russell S. |
The quantified self : self-regulation in cyborg consumers
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2020 |
Ashman, Rachel |
How consumers' attitudes toward brands are shaped
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2020 |
Brick, Danielle J. |
The influence of marketing language on brand attitudes and choice
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2020 |
Pogacar, Ruth |
Power and gender dynamics in contemporary families
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2020 |
Coskuner-Balli, Gokcen |
Community lost : the unrealized collaborative market potential of credit unions
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2020 |
Schau, Hope Jensen |
The hidden hand of social class
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2020 |
Henry, Paul |
Multiple shades of culture : insights from experimental consumer research
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2020 |
Gürhan-Canli, Zeynep |
Co-constructing institutions one brick at a time : appropriation and deliberation on LEGO ideas
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2020 |
Muñiz, Albert M. |
Drivers, consequences, and remedies of biased size perceptions in marketing
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2020 |
Ordabayeva, Nailya |
The recall and use of narratives as declarative and procedural consumer knowledge
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2020 |
Wyer, Robert S. |
Social values in consumer psychology : key determinants of human behavior
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2020 |
Suh, Wang Suk |
Brand attitude structure
|
2020 |
Kardes, Frank R. |
On the search for the perfect brand name
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2020 |
Topolinski, Sascha |
A history of the study of consumer behavior
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2020 |
Levy, Sidney J. |
The therapeutic utility of shopping : retail therapy, emotion regulation, and well-being
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2020 |
Lee, Leonard |
Implications of product anthropomorphism through design
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2020 |
Valenzuela, Ana |