| Internal and external drivers of an ethical international marketing strategy : implications on reputational advantage and performance
|
2021 |
Leonidou, Leonidas C. |
| An interdisciplinary view of marketing ethics
|
2021 |
Mahr, Dominik |
| Conducting ethical research in marketing
|
2021 |
Alemany Oliver, Mathieu |
| Ethical perspectives on sustainability in marketing
|
2021 |
Peterson, Mark |
| Ethics and corporate social responsibility
|
2021 |
Gower, Karla |
| Ethics in financial products marketing
|
2021 |
Cull, Michelle |
| Ethics within sponsorship
|
2021 |
Chanavat, Nicolas |
| Concluding comments regarding the challenges of marketing ethics
|
2021 |
Pelsmacker, Patrick de |
| Parental mediation of children's exposure to online media and advertising
|
2021 |
Pelsmacker, Patrick de |
| Business-to-business (industrial) marketing ethics
|
2021 |
Brennan, Ross |
| Ethical aspects of digital (eHealth and mHealth) marketing
|
2021 |
Koinig, Isabell |
| Ethics of social marketing and non-profit/charity marketing
|
2021 |
Kubacki, Krzysztof |
| Social causes, consumer activism and human rights
|
2021 |
Szablewska, Natalia |
| Ethical considerations for pharmaceutical marketing
|
2021 |
Lolk, Christian |
| Ethical marketing of harmful products : sugar, alcohol and tobacco
|
2021 |
Lužar, Karmen |
| Food marketing ethics
|
2021 |
McEachern, Morven G. |
| Ethics and new media, a double-edged sword : a case study of digital marketing adoption in the charity sector
|
2021 |
Keegan, Brendan James |
| Cross-cultural and sub-cultural issues in marketing ethics
|
2021 |
Palmer, Daniel E. |
| Circular economy and sustainable consumption : suggestions for ethical marketing
|
2021 |
Jansson, Johan |
| Personalization in digital marketing : implementation strategies and the corresponding ethical issues
|
2021 |
Gogh, Roseline van |
Tag hinzufügen