The air war vs. the ground game an analysis of multichannel marketing in U.S. presidential elections

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Bibliographische Detailangaben
Veröffentlicht in:	Marketing science
1. Verfasser:	Zhang, Lingling (VerfasserIn)
Weitere Verfasser:	Chung, Doug J. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2020
Schlagworte:	multichannel marketing > ground campaigning > advertising > personal selling > political campaigns > consumer heterogeneity > Aufsatz in Zeitschrift
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Titel	Jahr	Band
Special Issue on Marketing Science and Health	2020	volume 39, number 3, May-June 2020
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Special issue of marketing science on big data : integrating marketing, statistics, and computer science	-2016	volume 35, number 3, May-June 2016
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Special issue : 25th Anniversary issue	2000	25.2006,5