New marketing strategy mobile applications as a marketing tool in airports

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Bibliographische Detailangaben
Veröffentlicht in:Handbook of research on applied AI for international business and marketing applications
1. Verfasser: Florido-Benitez, Lazaro (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2021
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Titel Jahr Verfasser
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Non-invasive personalized in-store location-based marketing : a practical use case 2021 Dentamaro, Vincenzo
Convolutional neural networks for real-time eye tracking in interactive applications 2021 Burch, Michael
Extremely fast heuristic event-driven job shop scheduler with a new class of extended Petri nets 2021 Kostin, Alexander
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Modeling sovereign rating of India : using principal component analysis and logistic regression 2021 Das, Rituparna
Marketing and artificial intelligence : personalization at scale 2021 Ramnarayan, Sujata
Use of finite Markov chains in business problems involving decision making and case-based reasoning 2021 Voskoglou, Michael
Artificial intelligence, marketing, and the Fourth Industrial Revolution : criteria, concerns, cases 2021 Kaplan, Andreas
New marketing strategy : mobile applications as a marketing tool in airports 2021 Florido-Benitez, Lazaro
Reinforcement learning in social media marketing 2021 Eklund, Patrik
Economic AI literacy : a source of competitive advantage 2021 Wagner, Dirk Nicolas
Artificial intelligence and backshoring strategies : a German-Italian comparison 2021 Kinkel, Steffen
Bargaining chip : artificial intelligence in negotiation 2021 Dobrijević, Gordana
The impact of augmented reality experiential marketing on tourist experience satisfaction 2021 Kavran, Andrijana Kos
Determining the motives and behaviors of brand hate 2021 Günaydin, Reyhan
Artificial intelligence applications in accounting and financial reporting systems : an international perspective 2021 Almagtome, Akeel Hamza
Governing by humans, not by robots : regulating humans and artificial intelligence in the 21st century 2021 Gantzias, George
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