The new chameleons how to connect with consumers who defy categorization

"Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture. Male...

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Bibliographische Detailangaben

1. Verfasser:	Solomon, Michael R. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	London, United Kingdom, New York, NY, New Delhi Kogan Page 2021
Schlagworte:	Marketing > Konsumentenverhalten > Zielgruppe > Consumer behavior > Marketing research > Consumers > Group identity
Online Zugang:	Inhaltsverzeichnis
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