New product introductions for low-income consumers in emerging markets

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Bibliographische Detailangaben
Veröffentlicht in:	Academy of Marketing Science Journal of the Academy of Marketing Science
1. Verfasser:	Arunachalam, S. (VerfasserIn)
Weitere Verfasser:	Bahadir, S. Cem (VerfasserIn), Bharadwaj, Sundar G. (VerfasserIn), Guesalaga, Rodrigo (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2020
Schlagworte:	Emerging markets > Low-income consumers > Consumer aspirations > New products > Multi-method approach > Qualitative research > Natural language processing > Topic modeling > Multilevel model > Aufsatz in Zeitschrift
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