If it is love, can I get my money back? a critical review of the brand love literature

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:The marketing review
1. Verfasser: Moussa, Salim (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2019
Schlagworte:
Consumer > Brand > Love > Critique > Literature review > Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Big data augments emotional labour and organisational outcomes 2020 Chen, Jing
A united front towards consumer-focused sponsorship 2020 Sung, Billy
Review of literature on green consumer behaviour over 25 years (1994-2018) 2020 Shabbirhusain RV
A literature review of customer behaviour patterns on e-commerce websites using an eye tracker 2020 Kamangar, Arash
Trends in sports analytics for event management : a content analysis 2020 Sen, Subhasis
Conceptual organisation of customer engagement : understanding the concept of engagement and considering the structure of customer engagement factors 2020 Katagiri, Hideki
Communicating a company's higher purpose to conscious consumers through online behavioural advertising 2020 Mishra, Oly
Recapitulation of brand anthropomorphism : an innovating marketing strategy 2020 Agrawal, Shivan
Consumer scepticism : a systematic review of literature 2019 Chaudhary, Vartika
Achieving sustainable competitive advantage through brand makeover 2019 Khan, Kalim
Reliving a crisis through a feature film : corporate image from online user-generated versus official media perspectives 2019 Heavens, Andrew
The ultimate definition of marketing 2019 Godwin, Lynn R.
Thirty years of research on salesforce control systems and sales territory designs : an update on progress and research gaps 2019 Fatima, Zoha
The new method of Exponential Random Graph Modelling to analyse interactions in participatory processes of place branding 2019 Stevens, Vidar
Corporate brand identity and employee brand citizenship behaviour : a conceptual framework 2019 Gilani, Hasan
Conceptualising a formative model for online review helpfulness : proposal 2019 Kashyap, Rachita
YouTube advertising : exploring its effectiveness 2019 Djafarova, Elmira
Responding to change and customer value improvement : pragmatic advice to banks 2019 Nyagadza, Brighton
If it is love, can I get my money back? : a critical review of the brand love literature 2019 Moussa, Salim
Scarcity promotions : customers' negative experiential journey 2019 Harikrishnan P. K.
Alle Artikel auflisten