Is branding going gothic? a descent into the Mallström

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of customer behaviour
1. Verfasser: Brown, Stephen (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2020
Schlagworte:
Doubles > Doubling > Primark > Hollister > Gothic > Branding > Edgar Allan Poe > Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
The human brand : a systematic literature review and research agenda 2020 Levesque, Nataly
Manipulating impressions in the "ME" culture : a study of millennial consumers 2020 Pandey, Aparna
Zooming-in value-in-use through basic individual values 2020 Stampacchia, Paolo
The development of a curriculum for the introduction to trade show buying 2020 Lovett, Marvin G.
Deciding where to stay : an exploratory study into the accommodation choice decision-making process of German leisure travellers 2020 Spoerr, Daniel
Cause-brand association (CBA) : an empirical investigation into millennails in India 2020 Rohit, Deepa
Services gone wrong : investigating cause and affect 2020 Harrison-Walker, L. Jean
Is branding going gothic? : a descent into the Mallström 2020 Brown, Stephen
Home of Christmas 2019 DuFault, Beth
Together/Apart 2019 Venkatraman, Rohan
A buyer behavioural model for associating personality traits with likelihood to buy life insurance 2019 Smith, Trevor A.
Clarifying dual-processing for marketing researchers 2019 Hall, Justin R.
Catastrophe calls 2019 McBest, Kate
Resistance 2019 Murray, Jeff B.
Omnichannel experience : towards successful channel integration in retail 2019 Tyrväinen, Olli
Understanding online gamers' intentions to play games online and effects on their loyalty : an integration of IDT, TAM and TPB 2019 Agag, Gomaa M.
A principal component analysis of customers' perceived risks for online retailing services : evidence from Kenya 2019 Mwencha, Peter
Editorial: and the customer lived happily ever after : introduction to the special issue on storytelling 2019 Brown, Stephen
The theory of planned behaviour 2019 Phillips, Barbara
The institute 2019 Canavan, Brendan
Alle Artikel auflisten