How brand owners construct imagined worlds with brand visual aesthetics

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Bibliographische Detailangaben
Veröffentlicht in:The journal of asset management
1. Verfasser: Buschgens, Mark (VerfasserIn)
Weitere Verfasser: Figueiredo, Bernardo (VerfasserIn), Rahman, Kaleel (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2020
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