Price sensitivity versus ethical consumption a study of Millennial utilitarian consumer behavior

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Veröffentlicht in:Journal of marketing analytics
1. Verfasser: López-Fernández, Andrée Marie (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2020
Schlagworte:
Millennials > Consumer behavior > Ethical consumption > Corporate social responsibility > Price sensitivity > Product attribute > Aufsatz in Zeitschrift
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