On the experience and engineering of consumer pride, consumer excitement, and consumer relaxation in the marketplace

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Bibliographische Detailangaben
Veröffentlicht in:Journal of retailing
1. Verfasser: Pham, Michel T. (VerfasserIn)
Weitere Verfasser: Sun, Jennifer J. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2020
Schlagworte:
Consumer experience > Emotion engineering > Excitement > Positive emotion > Pride > Relaxation > Aufsatz in Zeitschrift
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