#BeingReal about Instagram ad models the effects of perceived authenticity : how image modification of female body size alters advertising attitude and buying intention

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Bibliographische Detailangaben
Veröffentlicht in:Journal of advertising research
1. Verfasser: Shoenberger, Heather (VerfasserIn)
Weitere Verfasser: Kim, Eunjin (VerfasserIn), Johnson, Erika K. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2020
Schlagworte:
Werbung > Markenführung > Kaufentscheidung > Body size > Aufsatz in Zeitschrift
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