Customer experience fundamental premises and implications for research

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Bibliographische Detailangaben
Veröffentlicht in:Academy of Marketing Science Journal of the Academy of Marketing Science
1. Verfasser: Becker, Larissa Carine Braz (VerfasserIn)
Weitere Verfasser: Jaakkola, Elina (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2020
Schlagworte:
Customer experience > Consumer experience > Customer journey > Literature review > Metatheoretical analysis > Aufsatz in Zeitschrift
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