Cross-media consumption insights from Super Bowl advertising

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Bibliographische Detailangaben
Veröffentlicht in:Journal of interactive marketing
1. Verfasser: Bharadwaj, Neeraj (VerfasserIn)
Weitere Verfasser: Ballings, Michel (VerfasserIn), Naik, Prasad A. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2020
Schlagworte:
Cross-media consumption > Paid and owned media > Super bowl advertising > Unstructured data > Parceling > Dimension reduction regression > Aufsatz in Zeitschrift
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