Cross-decision social effects in product adoption and defection decisions

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Bibliographische Detailangaben
Veröffentlicht in:	International journal of research in marketing
1. Verfasser:	Landsman, Vardit (VerfasserIn)
Weitere Verfasser:	Nitzan, Irit (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2020
Schlagworte:	Customer relationship management > Diffusion of innovations > Product/service adoption > Product/service defection > Social influence > Aufsatz in Zeitschrift
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