Cross-decision social effects in product adoption and defection decisions

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Bibliographische Detailangaben
Veröffentlicht in:International journal of research in marketing
1. Verfasser: Landsman, Vardit (VerfasserIn)
Weitere Verfasser: Nitzan, Irit (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2020
Schlagworte:
Customer relationship management > Diffusion of innovations > Product/service adoption > Product/service defection > Social influence > Aufsatz in Zeitschrift
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