The role of market knowledge type on product innovation performance

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Bibliographische Detailangaben
Veröffentlicht in:International journal of innovation management
1. Verfasser: Petrovici, Dan (VerfasserIn)
Weitere Verfasser: Obal, Michael W. (VerfasserIn), Walton, Bryn (VerfasserIn), Fearne, Andrew P. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2020
Schlagworte:
Market knowledge > new product development > market information-gathering activities > market knowledge tacitness > market uncertainty > product innovation performance > Aufsatz in Zeitschrift
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