Mediated-moderated effects high and low store image, brand awareness, perceived value from mini and supermarkets retail stores

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of retailing and consumer services
1. Verfasser: Graciola, Ana Paula (VerfasserIn)
Weitere Verfasser: Toni, Deonir de (VerfasserIn), Milan, Gabriel Sperandio (VerfasserIn), Eberle, Luciene (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2020
Schlagworte:
Brand awareness > Perceived value > Purchase intention > Retail store format > Store image > Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
How fashion cewebrity influences customer engagement behavior in emerging economy? : social network influence as moderator 2023 Raza, Ali
Consumers' willingness to disclose their personal data in e-commerce : a reciprocity-based social exchange perspective 2023 Degutis, Mindaugas
More gain, more give? : the impact of brand community value on users' value co-creation 2023 Liao, Junyun
Optimal contracts with moral hazard and adverse selection in a live streaming commerce market 2023 Zhang, Yanfen
Examining the gamified effect of the blindbox design : the moderating role of price 2023 Miao, Xiaoyu
Channel coordination under retailer's (sub)conscious preferences of loss aversion and fairness 2023 Li, Yadong
Images, reviews, and purchase intention on social commerce : the role of mental imagery vividness, cognitive and affective social presence 2023 Vazquez, Erik Ernesto
The effect of interactivity of brands' marketing activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study 2023 Kuo, Ying-Feng
Toward a new business model of retail industry : the role of brand experience and brand authenticity 2023 Park, Jungkun
Would you try it again? : dual effects of customer mindfulness on service recovery 2023 Martinez, Luisa M.
The role of socially rich photos in generating favorable donation behavior on charity websites 2023 Bataoui, Soffien
Building value co-creation with social media marketing, brand trust, and brand loyalty 2023 Sohaib, Muhammad
Driving marketing outcomes through social media-based customer engagement 2023 Kulikovskaja, Viktorija
Switching up the delivery game : understanding switching intention to retail drone delivery services 2023 Sham, Rohana Binti
Effects of augmented reality technology characteristics on customer citizenship behavior 2023 Gong, Taeshik
Stereotyping human-like virtual influencers in retailing : does warmth prevail over competence? 2023 El Hedhli, Kamel
Brand competitiveness and resilience to exogenous shock : usage of smartphone apps during the COVID-19 pandemic 2023 Katsumata, Sotaro
Price matching and product differentiation strategies considering showrooming 2023 Wei, Jie
Understanding customer participation in CSR activities : the impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation 2023 Kim, Yeonshin
The impact of animal metaphors on consumer response to courtesy advertising 2023 Huang, Wen Hsien
Alle Artikel auflisten