Incorporating a "better" behavioral bias for both consumers and firms in rebate programs

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Bibliographische Detailangaben
Veröffentlicht in:	Management science
1. Verfasser:	Chung, Kevin (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2020
Schlagworte:	behavioral economics > behavioral biases > framing > context effect > rebate > credit card > promotional strategy > Aufsatz in Zeitschrift
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