Envisioning the future of behavioral decision-making : a systematic literature review of behavioral reasoning theory
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2020 |
Sahu, Aditya Kumar |
Customer orientation : its surprising origins, tumultuous development and place in the future of marketing thought and practice
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2020 |
Duffy, Sarah |
Transforming social capital into performance via entrepreneurial orientation
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2020 |
Long Thanh Nguyen |
Customer engagement : a systematic review and future research priorities
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2020 |
Ng, Sylvia C. |
Consumers' resistance to digital innovations : a systematic review and framework development
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2020 |
Talwar, Shalini |
The interplay of positive and negative emotions to quit unhealthy consumption behaviors : insights for social marketers
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2020 |
Fazal-e-Hasan, Syed Muhammad |
Who shares? : profiling consumers in the sharing economy
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2020 |
Sands, Sean |
A taxonomy of initiatives at work in the sharing economy
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2020 |
Fernandes, Bruno |
To donate or to waste it : understanding posthumous organ donation attitude
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2020 |
Alsalem, Amani |
Empathy and delight in a personal service setting
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2020 |
Thi Nguyet Que Nguyen |
The reciprocal effects of loneliness and consumer ethnocentrism in online behavior
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2020 |
Tan, Huey Yii |
PROVE it! : a practical primer to positioning theoretically
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2020 |
Fernandez, Karen V. |
Leveraging the power of the sharing economy
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2020 |
Northey, Gavin |
Why consumers' "new power" will change marketing
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2020 |
Reynolds-Pearson, Alyssa J. |
Sharing is (not) caring? : the interactive effects of power and psychological distance on tolerance of unethical behavior
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2020 |
Paramita, Widya |
How to grow the sharing economy? : create prosumers!
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2020 |
Lang, Bodo |
Impact of the perceived threat of COVID-19 on variety-seeking
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2020 |
Kim, Jungkeun |
Stigma association type and sponsor corporate image : exploring the negative off-field behaviour of sportspeople
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2020 |
Bloxsome, Ellen |
Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
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2020 |
Weismueller, Jason |
Neuromarketing, subliminal advertising, and hotel selection : an EEG study
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2020 |
Hsu, Liwei |