| A model and empirical test of evolving consumer perceived brand innovativeness and its two-way relationship with consumer perceived product innovativeness
|
2020 |
Shams, Rahil |
| When giving is good for encouraging social entrepreneurship
|
2020 |
Truc Thanh Le |
| Does the interface quality of mobile shopping apps affect purchase intention? : an empirical study
|
2020 |
Patel, Vipul |
| The effectiveness of guilt and shame appeals on health communications : the moderating role of self-construal and personal cultural orientation
|
2020 |
Hoang Sinh Nguyen |
| Effectiveness of food-related cues and portion size effect
|
2020 |
Gray, Emily M. |
| Augmented reality marketing : a technology-enabled approach to situated customer experience
|
2020 |
Chylinski, Mathew |
| Effects of power and implicit theories on donation
|
2020 |
Khalil, Mary |
| Value creation in art galleries : a service logic analysis
|
2020 |
Williams, Martin |
| Envisioning the future of behavioral decision-making : a systematic literature review of behavioral reasoning theory
|
2020 |
Sahu, Aditya Kumar |
| Customer orientation : its surprising origins, tumultuous development and place in the future of marketing thought and practice
|
2020 |
Duffy, Sarah |
| Transforming social capital into performance via entrepreneurial orientation
|
2020 |
Long Thanh Nguyen |
| Customer engagement : a systematic review and future research priorities
|
2020 |
Ng, Sylvia C. |
| Consumers' resistance to digital innovations : a systematic review and framework development
|
2020 |
Talwar, Shalini |
| The interplay of positive and negative emotions to quit unhealthy consumption behaviors : insights for social marketers
|
2020 |
Fazal-e-Hasan, Syed Muhammad |
| Who shares? : profiling consumers in the sharing economy
|
2020 |
Sands, Sean |
| A taxonomy of initiatives at work in the sharing economy
|
2020 |
Fernandes, Bruno |
| To donate or to waste it : understanding posthumous organ donation attitude
|
2020 |
Alsalem, Amani |
| Empathy and delight in a personal service setting
|
2020 |
Thi Nguyet Que Nguyen |
| The reciprocal effects of loneliness and consumer ethnocentrism in online behavior
|
2020 |
Tan, Huey Yii |
| PROVE it! : a practical primer to positioning theoretically
|
2020 |
Fernandez, Karen V. |
Tag hinzufügen